Petcoat
Visual Identity/UX UI
Problem
PetCoat is a start-up from a lifelong dog lover, Ms Olivia, who identified a lack of pet clothing made from natural, breathable materials that are gentle on sensitive skin while remaining environmentally responsible. She wants PetCoat to feel like a soft, trustworthy, and eco-conscious petwear brand that reflects care for both animals and the environment.
Solution
Visual Identity is inspired by Olivia’s pet dress and natural cotton forms, creating a caring, eco-friendly identity. Soft typography and earthy tones reinforce PetCoat’s focus on comfort, sustainability, and gentle design.