Griffin Theatre Company
Rebranding
Problem
Griffin Theatre Company is expanding and moving into a newly designed building and stage, marking a new phase of growth. Its current identity no longer reflects this change or its creative, evolving role.
Solution
The identity is inspired by the new architecture of the stage design, using two connected triangles as the core visual element. This simple form represents connection, storytelling, and collaboration, while creating a flexible and modern system across all programs.
Typeface Inspiration from the view of logo mark in 3D Space
Dynamic Graphic System
The connected triangles form a dynamic identity that can shift, scale, and adapt across different applications. Like theatre itself, the system is not static—it changes depending on the context, representing the ongoing exchange between artists, audiences, and stories, while maintaining a consistent and recognisable core.
