Greed Chocolate
Packaging
Problem
Private label chocolate is growing in Australian supermarkets, but it is often seen as a low-cost, low-quality option. The challenge is to shift perception and attract younger, design-conscious consumers without losing everyday shoppers.
Solution
Introduce a bold, minimal, type-driven packaging system that elevates the product into an accessible premium space. Strong typography and a confident colour system create clear shelf impact and easy recognition across flavours. This approach improves perceived quality and positions the range as a modern, design-led alternative.
